The position of a physician liaison is relatively new in the medical field, but very important in the changing landscape of medicine. These liaisons are primarily responsible for developing relationships with physicians in order to facilitate beneficial referring practices for both health care companies and patients. They work with primary care doctors and instruct them regarding cardiologists in their network to whom patients should be referred; develop ways to consolidate and increase referrals, implement strategies to reduce red tape in receiving referrals, and create reports based on their work; and build relationships with physicians and other health care leaders to develop new client accounts, maintain existing accounts and develop long term relationships with current and prospective clients/physicians.
A career as a physician liaison usually requires a bachelor’s degree.
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